If you are a book lover, and are visiting New York City (or if you live there!) don't miss this terrific book. Venture beyond Barnes and Noble, and find specialty bookstores of every kind, from cookbooks to yoga, from a tiny bookstall to the Strand. Some of the information is out of date, since bookstores move or even go out of business, so supplement this with an up-to-date copy of the yellow pages, but don't miss this book! If browsing through dusty bookshelves is your idea of heaven, this book will be an invaluable reference, I use mine every time I go into the city.

I adore Suzy Gershman and I take her with me on my travels instead of the typical tour or travel book. She is exciting and up to the minute. My travels to Florida recently were enhanced with this book-try her-you will like her!

Finally, a book on coding e-commerce applications that makes sense. I bought this book because I expect the combination of TV with the Internet to be the next really big thing and I did not want to miss it. The pleasant surprise was that this book helps in all sorts of Internet commerce development, not just interactive television. After slogging through other bit buckets it sure is nice to find a book that clearly explains not just e-commerce on TV but good web interface design in general. After reading this book I'm even able to make forms read and write to a database backend. If you are an intermediate or better HTML developer do your career a favor and buy this book.

Nick Evans has a great sense of the mobile marketplace. This book is a solid balance of the high level trends in the mobile industry and practical examples of businesses deploying these technologies.

Nick has done a nice job of summarizing the current new, new technologies and matching them to business issues. Solid read for managers and technologists alike.

This book is a comprehensive blueprint for translating business processes into applications to enable those processes. The author approaches this challenging and complex undertaking by framing the blueprint within the context of the development life cycle.

A few key items about the approach: (1) it's based on data and models, which is a correct approach in my opinion, (2) it fully supports component-based architectures, which in turn, promote reusability, and (3) it does not end with release - the author addresses post-deployment issues.

The heaviest emphasis given in this book is on modeling, which depends greatly on requirements management and validation. I especially like the emphasis given to business rules because I believe them to be the best way of documenting and expressing requirements. The reason for this is business rules are expressed in a logical manner and are elicited directly from the intended users. Moreover, well expressed business rules are testable, which means that verification and validation can begin early in the life cycle of an application or system. However, business rules are but one aspect of the approach - the author prescribes an integrated set of models (process, scenario, role, workflow) that enable you to capture the business process being automated from a number of views that will be integrated into requirements and specifications, and translated into the application which will support it. I also like the fact that important milestones, such as test and release to production, are accounted for in the approach.

As much as I like this approach, I am not sure that many organizations will adopt it in its entirety because of the numerous competing methodologies that have found homes (at least in name and lip service) in larger companies. It's the larger companies that typically embark on projects of the magnitude described in this book. However, even if the entire approach is not adopted, many components of the author's approach can certainly be adapted to fit within any methodology. Also, some of the boutique consulting companies might find this approach useful because if it's followed with a strong commitment to *completely* perform in accordance with the author's methods it can be used as a differentiator in a competitive bid.

this is not some nostalgic look backward at the wacky and retro world of catalogs. this is a lovingly constructed paean to imagery we have all seen, but are now able to understand (with Ms. Goldberg's remarkable touch) as the art of the common object.
her book is about the love of the ordinary. it is about the power of the familiar. and about a time when anonymous artists made ethereal images of the corporeal world, then assembled them into books of contemporary reality.
or maybe i love it becuase it is just beautiful.

This is the book you need for finding out what the labels mean!

McCormick's excellent book is a history detailing the reasons and methods for the United State's drive towards a fabled China Market. By the 1870's, the elites within the United State's faced by many cycles of boom and bust realized the need to create a buffer against social unrest. Rather than divide the economic pie more equitably the elite's realized it would be in their interests to enlarge the pie, but keep the divisions the same. McCormick's book explains the origins of our export oriented global economy. The building and controlling of the Panama Canal was seen as a key ingrediant to gain advantage over the other Industrialized Nations. First Panama had to be artificially carved out of Columbia. The Spanish American War was seen as alligned Cuba as a Protectorate of the Canal Zone as well as providing refueling stations, via the Phillipines, in the Pacific. A considerable obstacle was getting the Unites State's foot in the door in China. The other European powers all had dreams of controlling the China arket. John Hays game up with Open Door Notes legitimizing United States interests via the veil of comparative advantage. The Open Door notes can be interpreted as the seed that grew into the Wilsonian - Multlateral approach to world trade that has dominated economic theory since the end of the second world war. McCormicks work is a very important history which will help us understand the elite interest's behind foreign policy.

Una nueva forma de pensar el marketing en la era de internet! Estoy muy sorprendido acerca de como Patricia Seybold ha podido sintetizar de manera tan simple los conceptos básicos para llevar adelante iniciativas de CRM en esta nueva era de interactividad permanente entre una empresa y sus clientes. Lo más valioso del libro: la manera en que cada uno de los factores críticos de éxito en este tipo de iniciativas están asociados a ejemplos muy bien desarrollados y explicados. Para aquellos como yo, interesados en la influencia que internet está teniendo y va a tener sobre la manera de interactuar con sus clientes, este libro es una pieza imperdible.